Good news. You do not need a studio to create professional looking content. This is the exact setup I use, from budget picks to my current kit.
Camera
Your phone is enough. I filmed my first year entirely on a phone. Clean the lens, shoot in 4K, and upgrade only when your income says you can.
Lighting
Lighting matters more than the camera. A ring light gets you started, but a pair of softbox lights is the single best upgrade you can make. Natural window light is free and beautiful.
Audio
If you talk to camera, a small clip on wireless mic transforms your quality instantly. Viewers forgive average video, they never forgive bad audio.
Support Gear
A sturdy tripod with a phone mount, a remote shutter, and a simple backdrop or a tidy corner of your home. That is genuinely all you need.
My Rule for Buying Gear
Never buy equipment to fix a consistency problem. Master the setup you have, then let your growth pay for the upgrades.
